“While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016. The company’s fall “Loyalty is Everything” effort gathered personalities including designer Tory Burch, blogger Susanna Lau and model Caroline de Maigret to discuss their devotion to everything from their hometown to new experiences. While designed as a promotion for DFS’ Loyal T program, none of the individuals soke directly to their relationship with the retailer, allowing their stories to resonate on a human level.” – Luxury Daily
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